The new type of game experiences brought to the market over the past several years are succeeding in reaching a broader audience.
The challenge for the industry is that consumers are a fickle group, and with the great variety of options pulling at their limited free time, they’re going to be easily distracted unless something really compels them to stay with gaming,” said NPD analyst Anita Frazier in a statement. “To reach these less-involved consumers, the industry has to work even harder, but doing so can produce great rewards.
Gaming both video and computer has become more than a fad, it is a part of life. First generation video game players have now become adult and carry their passion to adulthood. Parents and teachers worry about games having negative effects on children and a great deal has been written about games leading to violent behavior and addiction. However, all is not negative about gaming, studies by leading researchers have shown that video and computer games have many benefits
According to the study, “Video games might be regarded as an obsession for youngsters but in fact the average player is aged 35, often overweight, introverted and may be depressed.” 56% of the video game players were men. The research suggested that “video gaming for adults may be a form of ‘digital self-medication.’”
Is this really any different than using alcohol, drugs, food, TV, or any other activity to avoid feelings and taking responsibility for one’s feelings? Obviously, playing video games has become a huge addictive activity in our society.
While the average age of video game players is 35, it is unlikely that they started playing at age 35. Probably, like Ed and Carolyn’s children, they started in adolescence and never stopped.
The popularity of video games continues to increase every year, with new video game console ownership at all time highs. With the increase in console ownership comes an increase in the number of video games purchased each year. Video games sell for an average price of $50 for a new title and most gamers purchase a number of new games every year. With most gamers spending hundreds of dollars on games every year, many are looking for ways to reduce their costs while still being able to play as many games as they would like. How can gamers play unlimited video games for a fixed price and save money? The answer is video game rentals.
